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Tweak the words – double your income !

Glass half full for this artist

Jo Tricker demonstrates her glass making style

This article appeared in Sun Liveon March 15th 2019  https://www.theweekendsun.co.nz/

It was a subtle change of language – a tweak of her words and the online audience she was targeting. It doubled Tauranga glassmaker Jo Tricker’s income in a year.

After swapping ideas with a business mentor, Jo’s glassmaking workshops at her Judea studio were re-labelled “experiences” in her internet promotions.

“Yes, people wanted an ‘experience’ rather than a workshop or a class, even though they may seem like exactly the same thing,” she says.

Jo claims it’s all about perceptions. “People perceive an experience to be fun – something they haven’t done before, something they might enjoy.

They can do glassmaking for fun and there’s no pressure on them to perform, to be good or talented or produce something wonderful at the end.”

This approach is in opposition to a class or workshop, where someone learns something and takes away skills for further use.

For the previous five years, Jo had been propping up her Jo Tricker Glass business with personal funds from a property sale eight years earlier. “I wasn’t even breaking even,” she says, “and I couldn’t dip into my own funds forever.”

She sought the help of Business Mentors New Zealand – the not-for-profit group dedicated to supporting the success and growth of small businesses through the knowledge and experience of volunteer mentors,

Jo feels she has finally turned a corner. “Last October I was still questioning myself. Now I feel like my business has the potential to be something.” She attributes that turnaround to a combination of new ideas, advice and support from business mentor Bryan Winters.

Jo is one of hundreds of New Zealanders who, after turning their passions and hobbies into a business, are faced with the realities of running that business successfully.

At present, there are more than 500,000 small-to-medium businesses, with 850 new start-ups every month. Unfortunately, 30 per cent are doomed to fail within two years. Isolation, or lack of support, is one of the main reasons.

Jo says she appreciated having Bryan’s unbiased support. ”Small business owners need to consult outside their circle of friends and family, so they can front up to what they are doing and the possibility that it might not work out.”

Like many SMEs, Jo Tricker Glass became a business when her “hobby” outgrew her garage.

“I started up my business because of my passion,” she says, “but I had no business experience whatsoever.

Having Bryan to reassure her that she could learn the required business skills was invaluable.

“You need to be open to other ideas, and also to the fact you might fail,” she says. So, when Bryan suggested marketing her classes as “experiences” rather than lessons or workshops, Jo took the opportunity.

Bryan says the process to get to where Jo is now sounds simple, but it took months to shift her thinking patterns. “We were firing shots in various directions, but eventually it became easier to sell the experience rather than the product,” he says.

Once Jo listed her workshops online as experiences, he says the bookings started almost immediately.

“I was as surprised as her, but it doesn’t matter – it worked.”

Half of Jo’s business is now dedicated to her glassmaking workshop experiences, while the other half is spent making her own creations for sale throughout New Zealand.

Now the mentored becomes the mentor. Jo has her own tips for start-ups. “Never underestimate how much money you will need to get you from zero to sustainability,” she says.

“Work out how much you think you will need for a year – then triple it. Most businesses I talk to seem to turn a corner in the fifth or sixth year.

“Be prepared for a long and sometimes lonely journey – not everyone will believe in what you are doing. You need oodles of resilience, a great work ethic and buckets of self-belief.

“Do what you love and love what you do – never lose sight.”

Bobbin’ Along Sewing Basics

Watercolour Level II with Nick Eggleston

Drawing Level II with Nick Eggleston

Contemporary Acrylic Landscapes

Ecstatic Dance

Gentle Flow Yoga

Inachord Chorus

Beginner Create a Blog Workshops

Scrap All Day Getaway Weekend – May 2019

Body + Soul Fitness

Metal Embossing

Fun with Filo Pastry

Salsa Dance Classes

Make an Upholstered Footstool from a Crate Workshop

Cafe Scientifique Dates for 2019

Releasing the Inner Artist

Colourful Collage with Emma Prill

Sizzling Encaustic Hot Wax Painting Workshop

Inklings Art – Learn to Draw Robots

Speak Kiwi English

Making Your Money Go Further

Free Introduction to Business Seminar

Investor Education Workshop

Kizomba Classes

Travel Writing Workshop

Hand Tied Floral Arrangements with The Hawkers Wall – Garden and Art Festival Series

Part of the Garden and Art Festival Series

Flower Crowns With The Hawkers Wall – Garden and Art Festival Series

Part of the Garden & Art Festival Series

Embossed Copper Filigree (Cut-Out) Artwork Workshop

 Take home your completed, handcrafted copper canvas

Making a Metal Embossed Notebook Cover

Completed Handicrafted Notebook to Take Home

Workready Skills – Free Course

Boost Your Employment Potential

Free Cloth Nappy Workshop

Getting started !

Tauranga Literacy Council

Learn to Draw Animals

New Classes with Inklings Art !

Mindful Spanish Classes

Communication beyond language.

April-May 2019 Training @ the Chamber of Commerce

Chamber Events
Click on the event title for more information and to register

Communicating to Different Generations 
Wed 17 April – 8:30am

90 min workshop on how to have healthy game-changing conversations – Corene Walker.

How to turn your website into a lead generating machine    
Wed 17 April – 10:30am

90 min workshop on how to improve your website to maximise  leads – Richard Calkin, Webgenius.

Navigational Conversations 
Wed 1 May – 9:00am

A leadership programme customised for Millennials hosted by the Chamber – Corene Walker.

Presenting with Confidence                                                      
Thur 9 May – 9:00am

½ day workshop on how to deliver presentations that create impact – Carly Shorter, People Realm.

Emotional Intelligence in the Workplace                                  
Fri 10 May – 9:00am

A full day workshop on how to recognise and influence emotions – Clare Russell, Thinkplus.

Self-Made – Discover Your Purpose, Create Your Future        
Fri 10 May – 9:00am

A unique weekend workshop enabling you to experience personal growth – Shane McConigly, CreateLeap

How to handle performance and misconduct issues             
Tue 14 May – 9:00am

2 hour workshop on how to correctly address performance issues – Kate Ashcroft, Copeland Ashcroft Law.

Everyone is welcome to attend Chamber events. Chamber members get priority and special pricing.Some of our training events may be eligible for partial funding. For more information and to find out how the Chamber can support your business call our Bizhelp line on 0800 249 482 or email bizhelp@tauranga.org.nz

Artery Print Club

Calling all print artists

Prenatal Yoga with Nic in Bethlehem

For women at least 14 weeks pregnant

Gut Health Workshop to Improve Your Wellbeing

The journey to improved wellbeing starts with good gut health

Learn to Draw the Face

Enter a Beginner – Exit a Winner

Ikebana Tauranga Group

New members welcome

Make & Create Upholstery for Beginners

Mollies Make and Create Workshop

Uncensored Clay

Hand build a ceramic piece

Tauranga Film Society

For film buffs wanting a break from the mainstream

Loneliness – the Hot Topic -and how we can help …..

Community Education – Is one of the benefits of ‘community education classes’ helping overcome loneliness and isolation?

One of the discussion points Let’s Learn’s Committee members had with MP Jan Tinetti recently, dwelt on the undervalued benefit of night classes and day courses in helping people meet others in their community, and overcoming loneliness and isolation. The courses aren’t just for you to learn a skill or hobby, but they meet a deep and meaningful need for social interaction and connection.

Loneliness appears to be a hot topic – and people getting involved in some form of Community Education could be one solution. While social media works for some, there are others who need real contact, verbal communication and interaction and to feel part of a group. Courses and classes give people the opportunity to gather with a common focus, and while undertaking that journey, they get their social needs met too.

While some people dismiss the idea and value of such courses, they are unknowingly disregarding the powerful side effects that social interaction in a safe and nurturing place can offer.

So next time you hear someone say they are lonely, or feel isolated, maybe you could suggest a local community education course, club or hobby group.. and emphasise the social interaction and contribution they could enjoy by attending.

Looking for something to be a part of? go to www.letslearn.co.nz

Sustainable Living Workshops

For a healthy you and a healthy environment

Guided Oil Painting Workshop with NEMESH

Find your own unique style.

Free Financial Capability Workshops

with the Tauranga Budget Advisory Service

Ninja Knits

Join our projects on the go…

Italian Cooking Classes

Bringing the flavours and atmosphere of Italy to your home

Young at Art Studio Classes

Mandarin for Business and Travel

Experience Chinese Culture & Language

Starting a Social Enterprise

Taking the first steps

SheEO Information Evening

A Platform for Women

Stage Right Theatre Trust

Tauranga Theatre Company

Desmond Free Programme for Diabetes

Real life skills for managing diabetes

Qigong Classes

Come alive, feel refreshed, de-clutter mentally

Butlers Circus Warehouse

The circus you don’t have to run away to join

West Coast Swing Dancing

First class is free

CareerFit – Free Course

Prepare for an Active Career

Stress Management, Burnout Prevention & Mindulness Workshop

Learn effective strategies…

Boat Safety Workshops

for Safer Boating Week and beyond

Embroidery & Sewing Classes

@ Robyn’s Cottage

New Kiwi Career Success 3-day Course

Practical Help for Kiwi Migrants

Train to Become an ESOL Tutor

Work with new migrants/refugees in our Community

Adult Sewing Classes

Plus Patchwork, Overlocking and Machine Embroidery

Blue Penguin Research

A talk by Professor John Cockrem about his work with korora, little blue penguins