Tech4Good – Lunch-time learning with an IT Focus

Google Analytics and Insights

This is a programme of 1 hour webinars which have been pulled together by Tech Soup. Each webinar is a recording but we will watch together and join in the conversation around our lunch table. We will have an IT professional at each session so specialist help is on hand for questions that may be tricky to answer.

This session has finished.  Check with organisers for new sessions

How to increase your conversion rate using Google Analytics and Insights

Venue: Bay Trust, 73 Spring St
Cost: Gold coin koha
Bring your lunch

Bring your laptop so you can practice as we go. The session is around 60 minutes, however you can pop out if you have to leave before the end.

Improve your digital marketing presence and increase your conversions by understanding your users, members and customers. Google Analytics is one of the most powerful analytics tools with the majority of websites using it to track their traffic for free.

How many of us go past knowing the basics information like number of visits, hits, page views, bounce rates and popular pages?

You first need to understand your audience in order to assist them, to do this, it is critical for you to know how they behave on your website and other digital media. This will make it easier to find what they are looking for and helping you get that outcome that you require.
Improving your website conversions for more registrations, memberships, sign-ups, purchases, enquiries, whatever it maybe, all starts from understanding and utilising analytics tools such as the powerful Google Analytics.
Key learning Objectives:
How to correctly set up your account
Setting up campaigns correctly
Accessing the various reports that are available to you
Using goals to track your conversions
Track and improve your campaigns success
How to use this information to streamline your reporting process
How to improve your knowledge about your users and their behaviour
Assist in improving conversions on your digital marketing initiatives, including your website and social media campaigns

This event is promoted by SociaLink

SociaLink : Our Purpose

SociaLink exists to provide value adding support for non profit social sector groups, organisations and entities through information gathering, analysis and actions that facilitate networking, collaboration, learning, research and advocacy.